Create a cohesive wayfinding and visual identity system for Berkley Riverfront that improves navigation while strengthening the park’s connection to Kansas City and the Missouri River.

The system should help visitors seamlessly navigate between major destinations such as CPKC Stadium, riverfront trails, recreation areas, parking, transit, gathering spaces, and surrounding development, while establishing a recognizable sense of place.

The identity should draw inspiration from the movement of the Missouri River, balancing the riverfront’s natural landscape with Kansas City’s urban and industrial character.

Key objectives: improve pedestrian navigation, establish clear destination hierarchy, create a unified family of signs and icons, celebrate the Missouri River as the heart of the experience, and develop a system flexible enough to grow alongside the riverfront.s